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These are the types of cookies Value Rent A Car uses and the purpose they serve:

Provider Name Purpose More Info
Google Analytics __utma
Google Analytics uses cookies in to provide meaningful reports about our site visitors, so that we improve the site. All collected data is anonymous, no personal data is collected. Google Privacy Policy
Google Adwords Conversion The conversion tracking cookie is set on your browser only when you click an ad delivered by Google. It helps us to track where are purchases come from. Google Privacy Policy
Google Interest-Based Ads id Our ads are shown on sites across on the internet via a number of third party vendors. These vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website. Users may opt out of Google’s use of cookies by visiting the Google advertising opt-out page. Google Opt-Out Page

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.